{"product_id":"magazine-editing-in-print-and-online-9780415608350","title":"Magazine Editing: In Print and Online","description":"\u003cp\u003e • Author(s): John Morrish\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • Subject: Communication, Mass Media and Journalism\u003cbr\u003e • BISAC: Journalism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIncluding comprehensive coverage on both print and online, consumer and free magazines, \u003cem\u003eMagazine Editing\u003c\/em\u003e looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.\u003c\/p\u003e\u003cp\u003eLooking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor's many roles and details the skills needed to run a publication.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMagazine Editing\u003c\/em\u003e offers practical guidance on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003ehow to create an editorial strategy\u003c\/li\u003e \u003cli\u003ehow to lead and manage an editorial team\u003c\/li\u003e \u003cli\u003eresearching a market and finding new readers\u003c\/li\u003e \u003cli\u003edealing with budgets and finance\u003c\/li\u003e \u003cli\u003eworking with designers and production staff\u003c\/li\u003e \u003cli\u003elegal, technological and ethical dilemmas\u003c\/li\u003e \u003cli\u003eonline distribution, social media and search engine optimisation\u003c\/li\u003e \u003cli\u003emanaging information overload\u003c\/li\u003e \u003cli\u003ehow to become an editor.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45235883770007,"sku":"9780415608350","price":3752.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415608350.webp?v=1769211237","url":"https:\/\/atlanticbooks.com\/products\/magazine-editing-in-print-and-online-9780415608350","provider":"Atlantic Books","version":"1.0","type":"link"}