{"product_id":"magic-and-religion-in-consumption-practices-9781636515274","title":"Magic and Religion in Consumption Practices","description":"\u003cp\u003e • Author(s): Russell W. Belk | Vibrant Publishers\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eMagic and Religion in Consumption Practices\u003c\/em\u003e\u003c\/strong\u003e uncovers the mystical, spiritual, and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book, \u003cstrong\u003eRussell W. Belk\u003c\/strong\u003e explores how religious beliefs, magical thinking, and sacred symbolism influence what we buy, how we use products, and the meaning we assign to consumption.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing from global traditions, spiritual ceremonies, and contemporary consumer rituals, Belk reveals how consumption often mirrors religious practices-through branding as belief systems, sacred spaces like flagship stores, and rituals like unboxing or gift-giving. He investigates the enchantment of marketing, myth-making in advertising, and the search for transcendence through luxury or lifestyle goods.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book challenges the idea of consumers as purely rational actors, offering a richer, symbolic view of market behavior. It is essential reading for scholars of marketing, religion, cultural studies, and anthropology.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart of the Legend in Consumer Behavior series, this book captures Belk's exploration into the sacred dimensions of everyday consumption.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46317645987991,"sku":"9781636515274","price":7489.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636515274.webp?v=1768679577","url":"https:\/\/atlanticbooks.com\/products\/magic-and-religion-in-consumption-practices-9781636515274","provider":"Atlantic Books","version":"1.0","type":"link"}