{"product_id":"making-ads-pay-timeless-tips-for-successful-copywriting-9780486486017","title":"Making Ads Pay: Timeless Tips for Successful Copywriting","description":"\u003cp\u003e • Author(s): John Caples\u003cbr\u003e • Publisher: Dover Publications\u003cbr\u003e • Publisher Imprint: Dover Publications\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003eWhy does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising. \u003cbr\u003eDuring his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine \u0026amp; Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. \"This is a valuable textbook for every student of advertising and every writer of ads,\" declared the \u003ci\u003eChristian Science Monitor, \u003c\/i\u003e and \u003ci\u003eBooklist\u003c\/i\u003e pronounced it \"of interest to anyone interested in what makes our business economy work.\"\u003c\/p\u003e","brand":"Dover Publications","offers":[{"title":"Paperback","offer_id":45115526447255,"sku":"9780486486017","price":1080.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780486486017.webp?v=1767270773","url":"https:\/\/atlanticbooks.com\/products\/making-ads-pay-timeless-tips-for-successful-copywriting-9780486486017","provider":"Atlantic Books","version":"1.0","type":"link"}