{"product_id":"making-sense-of-business-reference-a-guide-for-librarians-and-research-professionals-9780838910849","title":"Making Sense of Business Reference: A Guide for Librarians and Research Professionals","description":"\u003cp\u003e • Author(s): Celia Ross\u003cbr\u003e • Publisher: ALA Editions\u003cbr\u003e • Publisher Imprint: ALA Editions\u003cbr\u003e • BISAC: Library \u0026amp; Information Science - Cataloging \u0026amp; Classification\u003c\/p\u003e\u003cp\u003eIn times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An \"accidental business reference librarian by trade,\" Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide - Explains how to conduct the reference interview, with tips for helping clients help themselves - Identifies important business resources, both free and fee-based - Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business research.\u003c\/p\u003e","brand":"ALA Editions","offers":[{"title":"Paperback","offer_id":46864608100503,"sku":"9780838910849","price":5968.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780838910849.webp?v=1769974997","url":"https:\/\/atlanticbooks.com\/products\/making-sense-of-business-reference-a-guide-for-librarians-and-research-professionals-9780838910849","provider":"Atlantic Books","version":"1.0","type":"link"}