{"product_id":"making-technology-investments-profitable-roi-road-map-from-business-case-to-value-realization-9780470194003","title":"Making Technology Investments Profitable: Roi Road Map from Business Case to Value Realization","description":"\u003cp\u003e • Author(s): Jack M. Keen\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Investments \u0026amp; Securities - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eMaking Technology Investments Profitable, Second Edition\u003c\/i\u003e is the go-to resource that CIOs, CFOs, business unit heads, program directors, and solution design managers can use to be more assured that \"expected ROI\" becomes \"realized ROI\" for important IT-enabled investments. \u003c\/p\u003e\u003cp\u003eResearch shows that over 76% of IT programs fail to achieve their promised ROI. Most of this shortfall can be prevented when senior leaders champion a disciplined focus for finding and stopping these avoidable value leaks.\u003c\/p\u003e \u003cp\u003eExamples of common, but preventable, value leaks explained in this book include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eHidden benefits that are overlooked when building the business case\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eValid benefits that are excluded by hyper-conservative managers who misunderstand enterprise needs\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eOmission of crucial intangible (soft) benefits that can make or break the investment's appeal\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eLegitimate benefits that are rejected due to poor explanations in the business case\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eExpected value that never occurs because no one was held accountable to make it happen\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDesign decisions that unintentionally optimize low value capabilities\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eScope control decisions that ignore the value implications of choices available\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRollout sequencing and priorities that disregard impacts on value achievement\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA centerpiece of this second edition is a powerful, self-administered Value Practices Audit for rapidly detecting if major value leaks are a problem in your organization. In addition, over thirty \"quick wins\" are highlighted for rapidly halting, or preventing, ROI shortfalls.\u003c\/p\u003e \u003cp\u003eBecause the typical root cause of major value leaks is senior management's lack of awareness of the problem and\/or the solution, this Second Edition explains how the mind-sets of enterprise leaders can be enlightened, so that critical programs are not only \"on time\" and \"on budget,\" but most importantly, \"on value.\"\u003c\/p\u003e \u003cp\u003eRecognizing this value realization journey as the largest, most undermanaged component of a program's business success, \u003ci\u003eMaking Technology Investments Profitable, Second Edition\u003c\/i\u003e offers an abundance of proven, easily applied tools, tips, and techniques for maximizing the value of IT-enabled investments.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45150419681431,"sku":"9780470194003","price":3502.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470194003.webp?v=1767295678","url":"https:\/\/atlanticbooks.com\/products\/making-technology-investments-profitable-roi-road-map-from-business-case-to-value-realization-9780470194003","provider":"Atlantic Books","version":"1.0","type":"link"}