{"product_id":"managing-innovation-integrating-technological-market-and-organizational-change-9781118360637","title":"Managing Innovation: Integrating Technological, Market and Organizational Change","description":"\u003cp\u003e • Author(s): Joe Tidd | John Bessant\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eManaging Innovation\u003c\/b\u003e is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.\u003c\/p\u003e \u003cp\u003eNow in its fifth edition, \u003cb\u003eManaging Innovation\u003c\/b\u003e has been fully revised and now comes with a fully \u003cb\u003einteractive e-book\u003c\/b\u003e housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the \u003cb\u003eInnovation Portal\u003c\/b\u003e at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students.\u003c\/p\u003e \u003cp\u003eFeatures: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe \u003cb\u003eResearch Notes\u003c\/b\u003e and \u003cb\u003eViews from the Front Line\u003c\/b\u003e feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation\u003c\/li\u003e \u003cli\u003eThe \u003cb\u003eInnovation Portal\u003c\/b\u003e www.innovation-portal.info is an essential resource for both student and lecturer and includes the \u003cb\u003eInnovation Toolkit\u003c\/b\u003e - a fully searchable array of practical innovation tools along with a compendium of \u003cb\u003ecases\u003c\/b\u003e, \u003cb\u003eexercises\u003c\/b\u003e, \u003cb\u003etools\u003c\/b\u003e and \u003cb\u003evideos\u003cbr\u003e\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003eThe \u003cb\u003einteractive e-book\u003c\/b\u003e that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":48088895324311,"sku":"9781118360637","price":5396.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118360637.webp?v=1785410966","url":"https:\/\/atlanticbooks.com\/products\/managing-innovation-integrating-technological-market-and-organizational-change-9781118360637","provider":"Atlantic Books","version":"1.0","type":"link"}