{"product_id":"managing-innovation-within-networks-9781138574137","title":"Managing Innovation Within Networks","description":"\u003cp\u003e • Author(s): Wim Biemans\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: International - Economics \u0026amp; Trade\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOriginally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45240178901143,"sku":"9781138574137","price":1428.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138574137.webp?v=1769224787","url":"https:\/\/atlanticbooks.com\/products\/managing-innovation-within-networks-9781138574137","provider":"Atlantic Books","version":"1.0","type":"link"}