{"product_id":"managing-intellectual-property-today-inspiring-high-growth-and-capturing-break-out-value-9781068564413","title":"Managing Intellectual Property Today: Inspiring high growth and capturing break-out value","description":"\u003cp\u003e • Author(s): Adam Jolly\u003cbr\u003e • Publisher: Novaro Publishing\u003cbr\u003e • Publisher Imprint: Novaro Publishing\u003cbr\u003e • BISAC: Intellectual Property - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInspiring high growth and capturing break-out value with IP\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe billions in new value that tech is creating will predominantly go to those who best manage their intellectual property. The winners are not predetermined. When IP lets you break into new markets, trade at a premium and build up future value, they could come from anywhere.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUnlike other assets, IP has the capacity to scale exponentially by multiples of two, ten or a hundred. The challenge is to line up the right IP in the right business model and manage it with the right mindset. Only a few get it right.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBased on the experience of break-out ventures in AI, digital, industry and biotech, this book is written for all those involved in spinning off and scaling new ventures: founders, professionals, investors and executives. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on the knowledge and experience of IP leaders of today and tomorrow, it discusses how strategy is now being formed, what models are being adopted, what funding is being lined up at each stage and how high-value deals are being negotiated.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46374635700375,"sku":"9781068564413","price":2242.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781068564413.webp?v=1768741156","url":"https:\/\/atlanticbooks.com\/products\/managing-intellectual-property-today-inspiring-high-growth-and-capturing-break-out-value-9781068564413","provider":"Atlantic Books","version":"1.0","type":"link"}