{"product_id":"managing-marketing-a-concise-approach-9788126548521","title":"Managing Marketing: A Concise Approach","description":"\u003cp\u003e • Author(s): Noel Capon, Siddharth Shekhar Singh\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eManaging Marketing: A Concise Approach is about understanding how to develop market strategy, implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.\u003c\/p\u003e\n\n\u003cp\u003e·Marketing and the Firm \u003c\/p\u003e\n\n\u003cp\u003e·Fundamental Insights for Strategic Marketing \u003c\/p\u003e\n\n\u003cp\u003e·Strategic Marketing\u003c\/p\u003e\n\n\u003cp\u003e·Special Marketing Topics\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207144005783,"sku":"9788126548521","price":483.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788126548521.webp?v=1769209068","url":"https:\/\/atlanticbooks.com\/products\/managing-marketing-a-concise-approach-9788126548521","provider":"Atlantic Books","version":"1.0","type":"link"}