{"product_id":"managing-product-development-9780195074383","title":"Managing Product Development","description":"\u003cp\u003e • Author(s): Toshihiro Nishiguchi\u003cbr\u003e • Publisher: Oxford University Press\u003cbr\u003e • Publisher Imprint: Oxford University Press\u003cbr\u003e • BISAC: Development - Business Development\u003c\/p\u003e\u003cp\u003eThis book brings together the work of leading international researchers in the field of product innovation and development and provides a comprehensive range of studies in successful product development in different industries.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Hardcover","offer_id":47591511818391,"sku":"9780195074383","price":21749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780195074383.webp?v=1774973460","url":"https:\/\/atlanticbooks.com\/products\/managing-product-development-9780195074383","provider":"Atlantic Books","version":"1.0","type":"link"}