{"product_id":"managing-retail-consumption-9780471489122","title":"Managing Retail Consumption","description":"\u003cp\u003e • Author(s): Barry J. Davies\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003ci\u003eManaging Retail Consumption\u003c\/i\u003e locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure.  It develops a consumption perspective, which provides a balanced approach between management and the social sciences.  The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the provider's requirements and the consumer's ability to manage, structure and edit their repertoire of responses.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45201394663575,"sku":"9780471489122","price":7287.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471489122.webp?v=1767307315","url":"https:\/\/atlanticbooks.com\/products\/managing-retail-consumption-9780471489122","provider":"Atlantic Books","version":"1.0","type":"link"}