{"product_id":"managing-social-media-and-consumerism-the-grapevine-effect-in-competitive-markets-9781349448401","title":"Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets","description":"\u003cp\u003e • Author(s): Rajagopal\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCategorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45281350090903,"sku":"9781349448401","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349448401.webp?v=1769298964","url":"https:\/\/atlanticbooks.com\/products\/managing-social-media-and-consumerism-the-grapevine-effect-in-competitive-markets-9781349448401","provider":"Atlantic Books","version":"1.0","type":"link"}