{"product_id":"managing-sport-events-9781718217621","title":"Managing Sport Events","description":"\u003cp\u003e • Author(s): T. Christopher Greenwell\u003cbr\u003e • Publisher: Human Kinetics Publishers\u003cbr\u003e • Publisher Imprint: Human Kinetics Publishers\u003cbr\u003e • BISAC: Business Aspects\u003c\/p\u003e\u003cp\u003eRunning a sport event--whether it's an international competition or local youth tournament--requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as \u003ci\u003eManaging Sport Events, Third Edition With HKPropel Access\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e While other texts in this space stray into the area of facility management, \u003ci\u003eManaging Sport Events\u003c\/i\u003e keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. \u003cp\u003e\u003c\/p\u003e The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: \u003cul\u003e\n\u003cli\u003e Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives \u003c\/li\u003e\n\u003cli\u003e All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement \u003c\/li\u003e\n\u003cli\u003e An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness \u003c\/li\u003e\n\u003cli\u003e An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) \u003c\/li\u003e\n\u003cli\u003e An expanded section outlining how principles of project management can be used to effectively plan events \u003c\/li\u003e\n\u003cli\u003e New industry profiles that provide insights into key players and noteworthy happenings in event management \u003c\/li\u003e\n\u003c\/ul\u003e Related online activities, delivered through HK\u003ci\u003ePropel\u003c\/i\u003e, provide robust learning opportunities for students: \u003cul\u003e\n\u003cli\u003e A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook \u003c\/li\u003e\n\u003cli\u003e Scenario-based activities in which students make a decision and then see the implications of their choice \u003c\/li\u003e\n\u003cli\u003e Mini case studies for each chapter with questions to test comprehension \u003c\/li\u003e\n\u003cli\u003e Sample contracts that represent common agreements encountered in event management \u003c\/li\u003e\n\u003c\/ul\u003e Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels--youth, high school, college, amateur, minor league, professional, and international--will find this book a valuable reference in their roles as event managers. \u003cp\u003e\u003c\/p\u003e Blending traditional business tenets of sport management with the distinct aspects of event management, \u003ci\u003eManaging Sport Events, Third Edition, \u003c\/i\u003e prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. \u003cp\u003e\u003c\/p\u003e Note: A code for accessing HK\u003ci\u003ePropel\u003c\/i\u003e is included with all new print books.","brand":"Human Kinetics Publishers","offers":[{"title":"Paperback","offer_id":45299420659863,"sku":"9781718217621","price":10437.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781718217621.webp?v=1769285590","url":"https:\/\/atlanticbooks.com\/products\/managing-sport-events-9781718217621","provider":"Atlantic Books","version":"1.0","type":"link"}