{"product_id":"managing-sport-mega-events-9781138796768","title":"Managing Sport Mega-Events","description":"\u003cp\u003e • Author(s): Stephen Frawley\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eManaging Sport Mega-Events\u003c\/em\u003e explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.\u003c\/p\u003e\u003cp\u003eThe book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. \u003c\/p\u003e\u003cp\u003eThe book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":46931586678935,"sku":"9781138796768","price":13697.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138796768.webp?v=1771614772","url":"https:\/\/atlanticbooks.com\/products\/managing-sport-mega-events-9781138796768","provider":"Atlantic Books","version":"1.0","type":"link"}