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Marca ou produto Apple? by Tom Page

Marca ou produto Apple?

by Tom Page , Gísli Thorsteinsson
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Book cover type: Paperback
  • ISBN13: 9786208768874
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edicoes Nosso Conhecimento
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 34.71
  • Language: Portuguese
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): General

A investiga��o procura saber por que raz�o as pessoas compram determinados produtos e se factores como a idade alteram a forma como as marcas e os produtos s�o percebidos e comprados. Esta quest�o de investiga��o ser� aplicada � empresa americana de eletr�nica Apple. Os produtos que ser�o objeto de an�lise s�o o iPod, o iPhone e o MacBook. A marca Apple ser� analisada para identificar os seus efeitos na compra dos consumidores e descobrir o que motiva os clientes potenciais e actuais a comprar estes produtos de marca.

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