{"product_id":"markendising-todays-must-know-information-for-getting-ahead-of-the-shopper-curve-9780997197617","title":"Markendising: Today's Must-Know Information for Getting Ahead of the Shopper Curve","description":"\u003cp\u003e • Author(s): Eric Howerton\u003cbr\u003e • Publisher: Whytespyder\u003cbr\u003e • Publisher Imprint: Whytespyder\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eShoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.\u003c\/p\u003e \u003cp\u003eThey want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.\u003c\/p\u003e \u003cp\u003eThe question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.\u003c\/p\u003e \u003cp\u003eBy providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today's omni-channel shopper and drive sales online and in-store.\u003c\/p\u003e","brand":"Whytespyder","offers":[{"title":"Paperback","offer_id":45121995767959,"sku":"9780997197617","price":978.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780997197617.webp?v=1767144132","url":"https:\/\/atlanticbooks.com\/products\/markendising-todays-must-know-information-for-getting-ahead-of-the-shopper-curve-9780997197617","provider":"Atlantic Books","version":"1.0","type":"link"}