{"product_id":"market-and-user-research-operations-operationalize-customer-research-for-scale-and-impact-9781398620506","title":"Market and User Research Operations: Operationalize Customer Research for Scale and Impact","description":"\u003cp\u003e • Author(s): Stephanie Marsh\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLooking to boost your research team's impact while cutting down on administrative overload?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eMarket and User Research Operations\u003c\/i\u003e\u003c\/b\u003e is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and frameworks that scale your research function effectively. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Develop repeatable, reusable insights using proven operational principles\u003cbr\u003e- Implement governance and planning models for on-time, on-budget delivery\u003cbr\u003e- Select and optimize tools and platforms tailored to your team's needs\u003cbr\u003e- Manage participant recruitment ethically and efficiently\u003cbr\u003e- Apply AI and democratize research to meet evolving business demands \u003cp\u003e\u003c\/p\u003eFilled with real-world examples and actionable tools, this book empowers you to streamline workflows, improve research quality and create greater business value. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eThemes include: \u003c\/b\u003eResearch operations, process optimization, AI in research, Governance, stakeholder value\u003c\/i\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":46289075208343,"sku":"9781398620506","price":3267.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781398620506.webp?v=1769302373","url":"https:\/\/atlanticbooks.com\/products\/market-and-user-research-operations-operationalize-customer-research-for-scale-and-impact-9781398620506","provider":"Atlantic Books","version":"1.0","type":"link"}