{"product_id":"market-research-essentials-you-always-wanted-to-know-9781636513744","title":"Market Research Essentials You Always Wanted to Know","description":"\u003cp\u003e • Author(s): Samara Omundson\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNavigate market complexities with a solid understanding of market research fundamentals\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn the practice of market research and improve your ability to navigate market complexities.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarket Research Essentials You Always Wanted to Know\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ewalks you through the fundamentals and best practices of market research, ensuring that you understand how to apply them effectively in a professional setting. The book begins with an explanation of why market research is so critical to business operations today. This is followed by a detailed overview of the market research discipline, including its types, methods, and processes. It also guides the reader on how to best frame and analyze the research. The book concludes with chapters on how to apply the market research findings, as well as a sneak peek at emerging methods and implications for the future of the practice.With its theoretical concepts, practical examples, and quizzes, \u003cstrong\u003eMarket Research Essentials \u003c\/strong\u003eoffers a well-rounded introduction to the fundamentals of market research, making it ideal for new and experienced professionals. You will gain an understanding of the following from this book: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe importance and value of the practice of market research\u003c\/li\u003e\n\u003cli\u003eHow to define and apply different market research methods and data types\u003c\/li\u003e\n\u003cli\u003eHow to ask the right questions to land on the best market research approach\u003c\/li\u003e\n\u003cli\u003eThe key components in the market research process\u003c\/li\u003e\n\u003cli\u003eA view of what the future holds for market research\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is part of the Self-Learning Management Series, and serves as a valuable guide to develop your expertise and advance your career in the field of market research.\u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45532873392279,"sku":"9781636513744","price":4070.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636513744.webp?v=1768589351","url":"https:\/\/atlanticbooks.com\/products\/market-research-essentials-you-always-wanted-to-know-9781636513744","provider":"Atlantic Books","version":"1.0","type":"link"}