{"product_id":"market-strategies-in-a-hyper-connected-world-9791281627109","title":"Market Strategies in a Hyper-connected World","description":"\u003cp\u003e • Author(s): Alessandro Arbore\u003cbr\u003e • Publisher: Egea Spa - Bocconi University Press\u003cbr\u003e • Publisher Imprint: Egea Spa - Bocconi University Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNavigate the digital era with strategic insight and actionable tools for market success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarket Strategies in a Hyper-connected World\u003c\/i\u003e equips CMOs, marketing strategists, and business leaders with a dynamic, iterative approach to market strategy. Building on solid frameworks, it balances boldness and innovation with sustainable actions, showing how to leverage AI and create customer-centric value.\u003c\/p\u003e\u003cp\u003eDiscover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand first- and second-mover advantages\u003c\/li\u003e\n\u003cli\u003eOptimize offensive and defensive strategies\u003c\/li\u003e\n\u003cli\u003eMaster market innovation for sustainable profitability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDesigned for those seeking to create and capture enduring value, this comprehensive guide bridges academic rigor with real-world examples, ensuring you're ready to lead in today's hyper-connected landscape.\u003c\/p\u003e","brand":"Egea Spa - Bocconi University Press","offers":[{"title":"Paperback","offer_id":47779317874839,"sku":"9791281627109","price":3010.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9791281627109.webp?v=1778035391","url":"https:\/\/atlanticbooks.com\/products\/market-strategies-in-a-hyper-connected-world-9791281627109","provider":"Atlantic Books","version":"1.0","type":"link"}