{"product_id":"market-your-way-to-growth-8-ways-to-win-9781118496404","title":"Market Your Way to Growth: 8 Ways to Win","description":"\u003cp\u003e • Author(s): Philip Kotler\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe United States, the European Union, and other developed countries now face years of continuing low economic growth, so low that job creation will fall far short of the growth of the workforce. With the developed world facing an excruciating slow-growth economy, successfully competing for a limited customer base means using creative marketing strategies.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarket Your Way to Growth\u003c\/i\u003e shows you how to survive these rough economic waters. The book details nine megatrends that will offer new opportunities throughout this decade, including a global redistribution of wealth, urbanization, an accelerating green global economy, rapidly changing social values, and more. Evaluate your business's readiness to navigate this shifting economic landscape using these eight growth strategies: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBuild Your Market Share: \u003c\/b\u003e Outperform your competitors and grow your market share.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDevelop Enthusiastic Customers and Stakeholders: \u003c\/b\u003e Attract fans and develop dedicated supply chain partners\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCreate a Powerful Brand: \u003c\/b\u003e Design a powerful brand that serves as a living platform for your organization's strategy and actions.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eInnovate New Products, Services, and Experiences: \u003c\/b\u003e Develop a culture of innovation and think freshly about new offerings and experiences.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eInternational Expansion: \u003c\/b\u003e Identity international macro and micro markets of high growth and enter them successfully.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAcquisitions, Mergers, and Alliances: \u003c\/b\u003e Grow via attractive partnering opportunities through acquisitions, mergers, alliances, and joint ventures.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuild an Outstanding Reputation for Social Responsibility: \u003c\/b\u003e Improve your company's social character to win more respect and support from the public and stakeholders.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePartner with Government and NGOs: \u003c\/b\u003e Successfully bid to provide services and products that governments all over the world need.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThese are the most perilous times since the Great Depression, yet growth is still possible. Learn how to implement these proven strategies, and achieve growth rates that your competitors will envy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45115561771159,"sku":"9781118496404","price":1785.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118496404.webp?v=1767270815","url":"https:\/\/atlanticbooks.com\/products\/market-your-way-to-growth-8-ways-to-win-9781118496404","provider":"Atlantic Books","version":"1.0","type":"link"}