{"product_id":"marketing-3-0-from-products-to-customers-to-the-human-spirit-9780470598825","title":"Marketing 3.0: From Products to Customers to the Human Spirit","description":"\u003cp\u003e • Author(s): Philip Kotler\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnderstand the next level of marketing\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe new model for marketing-\u003ci\u003eMarketing 3.0\u003c\/i\u003e-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing 3.0\u003c\/i\u003e, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains the future of marketing, along with why most marketers are stuck in the past\u003c\/li\u003e \u003cli\u003eExamines companies that are ahead of the curve, such as S. C. Johnson\u003c\/li\u003e \u003cli\u003eKotler is one of the most highly recognized marketing gurus, famous for his \"4 P's of Marketing\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. \u003ci\u003eMarketing 3.0\u003c\/i\u003e is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45035246715031,"sku":"9780470598825","price":1712.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470598825.webp?v=1769211617","url":"https:\/\/atlanticbooks.com\/products\/marketing-3-0-from-products-to-customers-to-the-human-spirit-9780470598825","provider":"Atlantic Books","version":"1.0","type":"link"}