{"product_id":"marketing-9780198809999","title":"Marketing","description":"\u003cp\u003e • Author(s): Paul Baines | Chris Fill | Sara Rosengren\u003cbr\u003e • Publisher: Oxford Univ PR\u003cbr\u003e • Publisher Imprint: Oxford Univ PR\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eHow does Samsung use data to improve customers' omnichannel shopping experiences? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHow does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? \u003cp\u003e\u003c\/p\u003eHow do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? \u003cp\u003e\u003c\/p\u003eWith insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, \u003cem\u003eMarketing\u003c\/em\u003e, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. \u003cp\u003e\u003c\/p\u003eThe fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. \u003cp\u003e\u003c\/p\u003eVideo interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H\u0026amp;M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. \u003cp\u003e\u003c\/p\u003eReview and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, \u003cem\u003eMarketing\u003c\/em\u003e is the complete package for any introductory marketing module. \u003cp\u003e\u003c\/p\u003eThis book is accompanied by the following online resources. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eFor everyone: \u003c\/em\u003e\u003cbr\u003eCase insight videos \u003cbr\u003eIndustry foresight videos\u003cbr\u003eLibrary of video links \u003cp\u003e\u003c\/p\u003e\u003cem\u003eFor students: \u003c\/em\u003e\u003cbr\u003eAuthor audio podcasts\u003cbr\u003eMultiple-choice questions\u003cbr\u003eFlashcard glossary\u003cbr\u003eInternet activities\u003cbr\u003eResearch insights\u003cbr\u003eWeb links \u003cp\u003e\u003c\/p\u003e\u003cem\u003eFor lecturers: \u003c\/em\u003e\u003cbr\u003eVLE content \u003cbr\u003ePowerPoint slides \u003cbr\u003eTest bank\u003cbr\u003eEssay questions \u003cbr\u003eTutorial activities\u003cbr\u003eDiscussion question pointers\u003cbr\u003eFigures and tables from the book\u003cbr\u003eCase insight video transcripts\u003cbr\u003e","brand":"Oxford Univ PR","offers":[{"title":"Paperback","offer_id":47889353146519,"sku":"9780198809999","price":7639.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780198809999.webp?v=1781175994","url":"https:\/\/atlanticbooks.com\/products\/marketing-9780198809999","provider":"Atlantic Books","version":"1.0","type":"link"}