{"product_id":"marketing-analytics-9789354242625","title":"Marketing Analytics","description":"\u003cp\u003e • Author(s): Seema Gupta, Avadhoot Jathar\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing Analytics offers marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book offers unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical\/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It offers common best practices of the industry with choice of methods for various decision problems.\u003c\/p\u003e\n\n\u003cp\u003e·Segmentation\u003c\/p\u003e\n\n\u003cp\u003e·Positioning\u003c\/p\u003e\n\n\u003cp\u003e·Product Analytics\u003c\/p\u003e\n\n\u003cp\u003e·Pricing\u003c\/p\u003e\n\n\u003cp\u003e·Marketing Mix\u003c\/p\u003e\n\n\u003cp\u003e·Customer Journey\u003c\/p\u003e\n\n\u003cp\u003e·Nurturing Customers\u003c\/p\u003e\n\n\u003cp\u003e·Customer Analytics\u003c\/p\u003e\n\n\u003cp\u003e·Digital Analytics: Metrics and Measurement\u003c\/p\u003e\n\n\u003cp\u003e·Artificial Intelligence and Machine Learning\u003c\/p\u003e\n\n\u003cp\u003e·Data Visualization\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45207163961495,"sku":"9789354242625","price":780.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789354242625.webp?v=1769209121","url":"https:\/\/atlanticbooks.com\/products\/marketing-analytics-9789354242625","provider":"Atlantic Books","version":"1.0","type":"link"}