{"product_id":"marketing-analytics-using-excel-a-beginners-guide-9781529681895","title":"Marketing Analytics Using Excel: A Beginner's Guide","description":"\u003cp\u003e • Author(s): Rahul Pratap Singh Kaurav\u003cbr\u003e • Publisher: Sage Publications Ltd\u003cbr\u003e • Publisher Imprint: Sage Publications Ltd\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMarketing Analytics Using Excel \u003c\/em\u003eis the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.\u003cbr\u003e \u003cbr\u003e Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: \u003cbr\u003e - Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.\u003cbr\u003e - Exercises, activities and discussion questions to reinforce learning.\u003cbr\u003e - A focus on open access tools and career prospects which encourages readers to develop further. \u003cbr\u003e \u003cbr\u003e This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. \u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eDr Rahul Pratap Singh Kaurav\u003c\/strong\u003e is Associate Professor at FORE School of Management, New Delhi, India. \u003cbr\u003e \u003cstrong\u003eDr Asha Thomas\u003c\/strong\u003e is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Paperback","offer_id":45411325345943,"sku":"9781529681895","price":4008.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529681895.webp?v=1769292354","url":"https:\/\/atlanticbooks.com\/products\/marketing-analytics-using-excel-a-beginners-guide-9781529681895","provider":"Atlantic Books","version":"1.0","type":"link"}