{"product_id":"marketing-and-designing-the-tourist-experience-9781908999467","title":"Marketing and Designing the Tourist Experience","description":"\u003cp\u003e • Author(s): Isabelle (Senior lecturer, University of Savoie, France) Frochot\u003cbr\u003e • Publisher: Goodfellow Publishers Limited\u003cbr\u003e • Publisher Imprint: Goodfellow Publishers Limited\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003eThe topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.\u003c\/p\u003e","brand":"Goodfellow Publishers Limited","offers":[{"title":"Paperback","offer_id":47890978766999,"sku":"9781908999467","price":5364.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781908999467.webp?v=1781181907","url":"https:\/\/atlanticbooks.com\/products\/marketing-and-designing-the-tourist-experience-9781908999467","provider":"Atlantic Books","version":"1.0","type":"link"}