{"product_id":"marketing-and-gamification-applications-challenges-and-ethics-9781032694214","title":"Marketing and Gamification: Applications, Challenges, and Ethics","description":"\u003cp\u003e • Author(s): Sahil Gupta | Razia Nagina | Mandakini Paruthi\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":47773009805463,"sku":"9781032694214","price":6399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032694214.webp?v=1777977155","url":"https:\/\/atlanticbooks.com\/products\/marketing-and-gamification-applications-challenges-and-ethics-9781032694214","provider":"Atlantic Books","version":"1.0","type":"link"}