{"product_id":"marketing-and-smart-technologies-proceedings-of-icmarktech-2020-9789813341852","title":"Marketing and Smart Technologies: Proceedings of Icmarktech 2020","description":"\u003cp\u003e • Author(s): Álvaro Rocha\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Engineering (General)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45278944886935,"sku":"9789813341852","price":17555.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789813341852.webp?v=1769292288","url":"https:\/\/atlanticbooks.com\/products\/marketing-and-smart-technologies-proceedings-of-icmarktech-2020-9789813341852","provider":"Atlantic Books","version":"1.0","type":"link"}