{"product_id":"marketing-and-smart-technologies-proceedings-of-icmarktech-2021-volume-2-9789811692741","title":"Marketing and Smart Technologies: Proceedings of Icmarktech 2021, Volume 2","description":"\u003cp\u003e • Author(s): José Luís Reis\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Engineering (General)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45278944854167,"sku":"9789811692741","price":22035.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789811692741.webp?v=1769292287","url":"https:\/\/atlanticbooks.com\/products\/marketing-and-smart-technologies-proceedings-of-icmarktech-2021-volume-2-9789811692741","provider":"Atlantic Books","version":"1.0","type":"link"}