{"product_id":"marketing-basics-interdisciplinary-approach-9786067981636","title":"Marketing Basics: Interdisciplinary Approach","description":"\u003cp\u003e • Author(s): Rocsana Bucea-Manea-Țoniș\u003cbr\u003e • Publisher: 978-606-798-163-6\u003cbr\u003e • Publisher Imprint: 978-606-798-163-6\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMastering Marketing: Strategies, Research, and Consumer Insights\u003c\/b\u003e\u003cbr\u003eA forward-looking guide that redefines marketing education through an interdisciplinary lens - bridging economics, sport, data science, and digital strategy.\u003cbr\u003e\u003cb\u003eWhy This Book is Your Essential Marketing Companion: \u003c\/b\u003eAre you ready to \u003cb\u003eunlock the secrets of marketing success\u003c\/b\u003e? This is a \u003cb\u003ecomprehensive guide\u003c\/b\u003e tailored for professionals, students, and business enthusiasts seeking to understand and excel in marketing. From \u003cb\u003efoundational concepts\u003c\/b\u003e to \u003cb\u003ecutting-edge strategies\u003c\/b\u003e, this book equips you with the tools to thrive in today's competitive markets. Marketing occupies a special place due to the positive impact that sports have on the health of everyone, and through its influence on the well-being, creativity, and productivity of the population that dedicates time and passion to different sports in search of health and happiness, associated with the release of endorphins and the achievement of the body's homeoresis. Sport is about to become a new playground for young people, along with mobile devices, social networks, online games.\u003cbr\u003e\u003cb\u003eKey Features \u003c\/b\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cb\u003eExtensive and Practical Content\u003c\/b\u003e\u003cbr\u003eCovering \u003cb\u003e16 detailed chapters\u003c\/b\u003e, this book provides insights into every aspect of marketing, from research and consumer behavior to pricing and promotional strategies. Key topics include: \u003cul\u003e\n\u003cli\u003eMarketing strategy and market segmentation with real-world examples.\u003c\/li\u003e\n\u003cli\u003eInsights into \u003cb\u003ePUMA\u003c\/b\u003e and \u003cb\u003eNIKE's \u003c\/b\u003epricing, distribution, and promotion strategies.\u003c\/li\u003e\n\u003cli\u003eModern consumer behavior trends are influenced by neuroscience and robotics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eReal-World Applications\u003c\/b\u003e\u003cbr\u003eEnriched with \u003cb\u003ecase studies and examples\u003c\/b\u003e, the book bridges theory and practice. Explore scenarios like: \u003cul\u003e\n\u003cli\u003eMarket dynamics for sports brands like PUMA and NIKE.\u003c\/li\u003e\n\u003cli\u003eSWOT analysis for FC Paris Saint-Germain.\u003c\/li\u003e\n\u003cli\u003eThe impact of technology and social responsibility in marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eComprehensive Coverage of Marketing Topics\u003c\/b\u003e\u003cbr\u003eFrom \u003cb\u003eexternal environments and market research\u003c\/b\u003e to \u003cb\u003estrategic planning and brand leadership\u003c\/b\u003e, this book addresses the complexities of marketing in diverse industries.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCutting-Edge Insights\u003c\/b\u003e\u003cbr\u003eLearn about the influence of \u003cb\u003ecircular economy practices\u003c\/b\u003e, \u003cb\u003eeco-branding\u003c\/b\u003e, and \u003cb\u003ebusiness intelligence solutions\u003c\/b\u003e on modern marketing.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cb\u003eWho Should Read This Book?\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eMarketing Students \u0026amp; Academics\u003c\/b\u003e: Build a solid foundation in marketing concepts and strategies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBusiness Professionals \u0026amp; Entrepreneurs\u003c\/b\u003e: Gain actionable insights for building and promoting successful brands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCorporate Decision-Makers\u003c\/b\u003e: Leverage data-driven techniques to make informed marketing decisions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eHow This Book Benefits You\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eMaster the Marketing Mix\u003c\/b\u003e: Understand how product, price, promotion, and placement come together for market success.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExcel in Market Research\u003c\/b\u003e: Learn the steps to collect and analyze data effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDevelop Strategic Plans\u003c\/b\u003e: Create actionable plans with case studies and real-life examples to guide you.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUnderstand Consumer Behavior\u003c\/b\u003e: Explore how neuroscience and robotics are reshaping it.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eKey Highlights\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eInteractive Case Studies\u003c\/b\u003e: Deep dives into brands like PUMA, NIKE, and FC Paris Saint-Germain.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMarketing Strategy Insights\u003c\/b\u003e: Learn to design, evaluate, and execute strategies that deliver results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmerging Trends\u003c\/b\u003e: Stay ahead of the curve with insights into branding in the circular economy and online ecosystems.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eTake Your Marketing Knowledge to the Next Level! This book is your roadmap to marketing mastery, offering the tools, strategies, and insights you need to succeed.\u003c\/b\u003e\u003cbr\u003e","brand":"978-606-798-163-6","offers":[{"title":"Paperback","offer_id":47779399893143,"sku":"9786067981636","price":2722.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786067981636.webp?v=1778036277","url":"https:\/\/atlanticbooks.com\/products\/marketing-basics-interdisciplinary-approach-9786067981636","provider":"Atlantic Books","version":"1.0","type":"link"}