{"product_id":"marketing-channel-management-9781009561822","title":"Marketing Channel Management","description":"\u003cp\u003e • Author(s): Gary L. Frazier\u003cbr\u003e • Publisher: Cambridge University Press\u003cbr\u003e • Publisher Imprint: Cambridge University Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eA thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be a\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Paperback","offer_id":47779058581655,"sku":"9781009561822","price":4508.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781009561822.webp?v=1778033111","url":"https:\/\/atlanticbooks.com\/products\/marketing-channel-management-9781009561822","provider":"Atlantic Books","version":"1.0","type":"link"}