{"product_id":"marketing-communications-an-advertising-promotion-and-branding-perspective-9781910158951","title":"Marketing Communications: An advertising, promotion and branding perspective","description":"\u003cp\u003e • Author(s): Geraldine (EDT)\/ Taheri, Babak (EDT) Bell\u003cbr\u003e • Publisher: Goodfellow Publishers Limited\u003cbr\u003e • Publisher Imprint: Goodfellow Publishers Limited\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eMarketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.\u003c\/p\u003e","brand":"Goodfellow Publishers Limited","offers":[{"title":"Paperback","offer_id":47889995825303,"sku":"9781910158951","price":4989.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781910158951.webp?v=1781178482","url":"https:\/\/atlanticbooks.com\/products\/marketing-communications-an-advertising-promotion-and-branding-perspective-9781910158951","provider":"Atlantic Books","version":"1.0","type":"link"}