{"product_id":"marketing-communications-an-advertising-promotion-and-branding-perspective-9781915097781","title":"Marketing Communications: An advertising, promotion and branding perspective","description":"\u003cp\u003e • Author(s): Jan van Schaik\u003cbr\u003e • Publisher: Goodfellow Publishers Limited\u003cbr\u003e • Publisher Imprint: Goodfellow Publishers Limited\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eFully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business obj\u003c\/p\u003e","brand":"Goodfellow Publishers Limited","offers":[{"title":"Paperback","offer_id":47888212754583,"sku":"9781915097781","price":4989.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781915097781.webp?v=1781164299","url":"https:\/\/atlanticbooks.com\/products\/marketing-communications-an-advertising-promotion-and-branding-perspective-9781915097781","provider":"Atlantic Books","version":"1.0","type":"link"}