{"product_id":"marketing-de-guerrilla-9781600375125","title":"Marketing de Guerrilla","description":"\u003cp\u003e • Author(s): Jay Conrad Levinson\u003cbr\u003e • Publisher: Morgan James Publishing\u003cbr\u003e • Publisher Imprint: Morgan James Publishing\u003cbr\u003e • BISAC: Marketing - Direct\u003c\/p\u003e\u003cp\u003eWhen GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique \"take no prisoners\" approach to marketing, oriented to owners of small \u0026amp; medium-sized companies. Almost 20 years \u0026amp; 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible \u0026amp; the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised \u0026amp; expanded edition (Spanish version), identifies the following: \u003c\/p\u003e\u003cp\u003eThe fastest-growing markets for the 21st century, with suggestions on how to reach them.\u003c\/p\u003e\u003cp\u003eSpecial strategies for forming strategic marketing alliances with other businesses.\u003c\/p\u003e\u003cp\u003eThe latest tactics for independent contractors \u0026amp; those who do business on the telephone.\u003c\/p\u003e\u003cp\u003eUp-to-date information on the Internet \u0026amp; other technologies that help the guerrilla entrepreneur choose the proper business \u0026amp; make it grow.\u003c\/p\u003e\u003cp\u003eManagement lessons for the entrepreneur in the 21st century.\u003c\/p\u003e","brand":"Morgan James Publishing","offers":[{"title":"Paperback","offer_id":45130807541911,"sku":"9781600375125","price":1114.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781600375125.webp?v=1767281053","url":"https:\/\/atlanticbooks.com\/products\/marketing-de-guerrilla-9781600375125","provider":"Atlantic Books","version":"1.0","type":"link"}