{"product_id":"marketing-effectiveness-applying-marketing-science-for-brand-growth-9781398621060","title":"Marketing Effectiveness: Applying Marketing Science for Brand Growth","description":"\u003cp\u003e • Author(s): Sorin Patilinet | Jane Wakely\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLooking to boost your marketing impact by mastering measurable effectiveness across all channels?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eMarketing Effectiveness\u003c\/i\u003e\u003c\/b\u003e is a practical guide tailored for mid-career marketers ready to develop strategic frameworks that deliver quantifiable growth, written by leading marketing practitioner \u003cb\u003eSorin Patilinet\u003c\/b\u003e. Drawing on cutting-edge science and advanced analytics, this book offers actionable tools to implement and optimize marketing strategies based on robust, evidence-driven insights. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply principles of marketing effectiveness beyond ROI to all marketing mix elements\u003cbr\u003e- Develop data-driven decision-making frameworks that fuel sustainable growth\u003cbr\u003e- Leverage neuroscience and machine learning to deepen customer understanding\u003cbr\u003e- Explore real-world examples from Snickers, Warby Parker and Uber Eats\u003cbr\u003e- Prepare for AI's evolving role in enhancing marketing measurement and strategy \u003cp\u003e\u003c\/p\u003ePacked with detailed chapters and expert guidance, this book equips you to lead with confidence and elevate your career by driving measurable marketing success. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e \u003ci\u003eMarketing effectiveness, data-driven strategy, neuroscience in marketing, AI in analytics, decision-making frameworks, career development\u003c\/i\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46438274662551,"sku":"9781398621060","price":6523.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781398621060.webp?v=1769106976","url":"https:\/\/atlanticbooks.com\/products\/marketing-effectiveness-applying-marketing-science-for-brand-growth-9781398621060","provider":"Atlantic Books","version":"1.0","type":"link"}