{"product_id":"marketing-ethics-an-international-perspective-9781861521910","title":"Marketing Ethics: An International Perspective","description":"\u003cp\u003e • Author(s): Bodo (Vienna University of Economics \u0026amp; Business) Schlegelmilch\u003cbr\u003e • Publisher: Cengage Learning EMEA\u003cbr\u003e • Publisher Imprint: Cengage Learning EMEA\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003ePart of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organizational\/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.\u003c\/p\u003e","brand":"Cengage Learning EMEA","offers":[{"title":"Paperback","offer_id":47892422721687,"sku":"9781861521910","price":11461.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781861521910.webp?v=1781186917","url":"https:\/\/atlanticbooks.com\/products\/marketing-ethics-an-international-perspective-9781861521910","provider":"Atlantic Books","version":"1.0","type":"link"}