{"product_id":"marketing-excellence-winning-companies-reveal-the-secrets-of-their-success-9780470060278","title":"Marketing Excellence: Winning Companies Reveal the Secrets of Their Success","description":"\u003cp\u003e • Author(s): Hugh Burkitt\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eMarketing is all about ideas. And \u003ci\u003eMarketing Excellence\u003c\/i\u003e is about good ideas made great. The companies it features have been selected because they are winners – both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it’s likely that some operate in yours.  \u003c\/p\u003e\u003cp\u003eWritten by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today’s most revealing, readable and above all relevant lessons in \u003ci\u003eMarketing Excellence\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201430020247,"sku":"9780470060278","price":3312.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470060278.webp?v=1767667919","url":"https:\/\/atlanticbooks.com\/products\/marketing-excellence-winning-companies-reveal-the-secrets-of-their-success-9780470060278","provider":"Atlantic Books","version":"1.0","type":"link"}