{"product_id":"marketing-for-architects-and-engineers-a-new-approach-9780419202905","title":"Marketing for Architects and Engineers: A new approach","description":"\u003cp\u003e • Author(s): Brian Richardson\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Taylor \u0026amp; Francis\u003cbr\u003e • BISAC: Engineering (General)\u003c\/p\u003e\u003cp\u003eProfessional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":46930056118423,"sku":"9780419202905","price":5639.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780419202905.webp?v=1771604289","url":"https:\/\/atlanticbooks.com\/products\/marketing-for-architects-and-engineers-a-new-approach-9780419202905","provider":"Atlantic Books","version":"1.0","type":"link"}