{"product_id":"marketing-for-libraries-and-information-services-9781836690160","title":"Marketing for Libraries and Information Services","description":"\u003cp\u003e • Author(s): Jean-Philippe Accart\u003cbr\u003e • Publisher: Wiley-Iste\u003cbr\u003e • Publisher Imprint: Wiley-Iste\u003cbr\u003e • BISAC: Library \u0026amp; Information Science - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today's landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing.\u003c\/p\u003e \u003cp\u003eFrom audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46376100790423,"sku":"9781836690160","price":13872.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781836690160.webp?v=1768757963","url":"https:\/\/atlanticbooks.com\/products\/marketing-for-libraries-and-information-services-9781836690160","provider":"Atlantic Books","version":"1.0","type":"link"}