{"product_id":"marketing-for-rainmakers-52-rules-of-engagement-to-attract-and-retain-customers-for-life-9780470247532","title":"Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life","description":"\u003cp\u003e • Author(s): Phil Fragasso\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePraise for MARKETING for RAINMAKERS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd.\"\u003cbr\u003e --Todd Clarke, President, CLS Investment Firm\u003c\/p\u003e \u003cp\u003e\"Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent--but never irrelevant.\"\u003cbr\u003e --Charles Salmans, Principal, Global Public Relations, Mercer\u003c\/p\u003e \u003cp\u003e\"Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition.\"\u003cbr\u003e --Karen Kaplan, President, Hill Holliday\u003c\/p\u003e \u003cp\u003e\"Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels.\"\u003cbr\u003e --Christy White, Principal, Cogent Research, LLC\u003c\/p\u003e \u003cp\u003e\"Old-school marketing still reigns supreme--except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire.\"\u003cbr\u003e --Tom Asacker, author of \u003ci\u003eSandbox Wisdom and A Clear Eye for Branding\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eMarketing for Rainmakers\u003c\/i\u003e offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight--masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!\"\u003cbr\u003e --Marcia S. Wagner, President, The Wagner Law Group\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45115561967767,"sku":"9780470247532","price":1941.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470247532.webp?v=1767270818","url":"https:\/\/atlanticbooks.com\/products\/marketing-for-rainmakers-52-rules-of-engagement-to-attract-and-retain-customers-for-life-9780470247532","provider":"Atlantic Books","version":"1.0","type":"link"}