{"product_id":"marketing-high-technology-9781451697582","title":"Marketing High Technology","description":"\u003cp\u003e • Author(s): William H. Davidow\u003cbr\u003e • Publisher: Free Press\u003cbr\u003e • Publisher Imprint: Free Press\u003cbr\u003e • BISAC: Electronics - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eMarketing is civilized warfare. And as high-tech products become increasingly standardized-- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms.\u003c\/p\u003e","brand":"Free Press","offers":[{"title":"Paperback","offer_id":45410970140823,"sku":"9781451697582","price":1180.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781451697582.webp?v=1767443512","url":"https:\/\/atlanticbooks.com\/products\/marketing-high-technology-9781451697582","provider":"Atlantic Books","version":"1.0","type":"link"}