{"product_id":"marketing-higher-and-further-education-9780749432942","title":"Marketing Higher and Further Education","description":"\u003cp\u003e • Author(s): Paul Gibbs | Michael Knapp\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis Group\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Higher\u003c\/p\u003e\u003cp\u003eA manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Group","offers":[{"title":"Paperback","offer_id":46930193711255,"sku":"9780749432942","price":3684.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749432942.webp?v=1771605389","url":"https:\/\/atlanticbooks.com\/products\/marketing-higher-and-further-education-9780749432942","provider":"Atlantic Books","version":"1.0","type":"link"}