{"product_id":"marketing-hospitality-9780471348856","title":"Marketing Hospitality","description":"\u003cp\u003e • Author(s): Cathy H. C. Hsu\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe main objective when marketing any product is to make your product attractive to potential customers and\/or a particular market.  In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace.   As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field.  \u003cb\u003e\u003ci\u003eMarketing Hospitality\u003c\/i\u003e\u003c\/b\u003e is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201498833047,"sku":"9780471348856","price":14305.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471348856.webp?v=1767667937","url":"https:\/\/atlanticbooks.com\/products\/marketing-hospitality-9780471348856","provider":"Atlantic Books","version":"1.0","type":"link"}