{"product_id":"marketing-in-creative-industries-value-experience-and-creativity-9781350522602","title":"Marketing in Creative Industries: Value, Experience and Creativity","description":"\u003cp\u003e • Author(s): Gabriele Troilo\u003cbr\u003e • Publisher: Bloomsbury Academic\u003cbr\u003e • Publisher Imprint: Bloomsbury Academic\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe challenges of delivering value in industries as diverse as music, tourism, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. \u003c\/b\u003e\u003cb\u003eThis textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMarketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds - artists, curators, athletes, for example - must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author's marketing model: a framework that gives students the analytical and decisional tools needed to succeed in careers in arts and cultural marketing. \u003cp\u003e\u003c\/p\u003eThis vibrant textbook combines an innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and recommending a suitable managerial model for effective marketing. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eMarketing in Creative Industries\u003c\/i\u003e is an ideal textbook for undergraduate and postgraduate students taking modules in marketing for a specific creative, cultural or arts context.","brand":"Bloomsbury Academic","offers":[{"title":"Paperback","offer_id":46290389237911,"sku":"9781350522602","price":4869.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781350522602.webp?v=1769304373","url":"https:\/\/atlanticbooks.com\/products\/marketing-in-creative-industries-value-experience-and-creativity-9781350522602","provider":"Atlantic Books","version":"1.0","type":"link"}