{"product_id":"marketing-insights-from-popular-culture-9781041299479","title":"Marketing Insights from Popular Culture","description":"\u003cp\u003e • Author(s): Jonatan Södergren | Niklas Vallström | Pierre Guillet de Monthoux\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book explores how everyday stories, media, and symbols shape-and are shaped by-the ways we think about markets, brands, and consumption. Drawing on examples from film, television, music, fairs etc., it offers fresh perspectives on how marketing operates beyond boardrooms, spreadsheets, and formal strategy. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47772956721303,"sku":"9781041299479","price":20387.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041299479.webp?v=1777976873","url":"https:\/\/atlanticbooks.com\/products\/marketing-insights-from-popular-culture-9781041299479","provider":"Atlantic Books","version":"1.0","type":"link"}