{"product_id":"marketing-libraries-in-a-web-2-0-world-9783110263312","title":"Marketing Libraries in a Web 2.0 World","description":"\u003cp\u003e • Author(s): Dinesh Gupta | Réjean Savard\u003cbr\u003e • Publisher: K.G. Saur Verlag\u003cbr\u003e • Publisher Imprint: K.G. Saur Verlag\u003cbr\u003e • BISAC: Library \u0026amp; Information Science - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.\u003c\/p\u003e","brand":"K.G. Saur Verlag","offers":[{"title":"Hardcover","offer_id":46868054966423,"sku":"9783110263312","price":9347.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783110263312.webp?v=1769988299","url":"https:\/\/atlanticbooks.com\/products\/marketing-libraries-in-a-web-2-0-world-9783110263312","provider":"Atlantic Books","version":"1.0","type":"link"}