{"product_id":"marketing-library-and-information-services-ii-a-global-outlook-9783110280869","title":"Marketing Library and Information Services II: A Global Outlook","description":"\u003cp\u003e • Author(s): Dinesh K. Gupta | Christie Koontz | Angels Massisimo\u003cbr\u003e • Publisher: K.G. Saur Verlag\u003cbr\u003e • Publisher Imprint: K.G. Saur Verlag\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Hardcover","offer_id":46492755230871,"sku":"9783110280869","price":8628.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783110280869.jpg?v=1766354086","url":"https:\/\/atlanticbooks.com\/products\/marketing-library-and-information-services-ii-a-global-outlook-9783110280869","provider":"Atlantic Books","version":"1.0","type":"link"}