{"product_id":"marketing-management-9798214052601","title":"Marketing Management","description":"\u003cp\u003e • Author(s): Dawn Iacobucci\u003cbr\u003e • Publisher: Cengage Learning\u003cbr\u003e • Publisher Imprint: Cengage Learning\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eIacobucci's \"Marketing Management,\" 7th Edition, is designed with you in mind -- clear, practical and focused on what really matters. Chapters starts by asking the big questions: What is this concept? Why does it matter in the real world? And most importantly, How do you do it well? You'll get straightforward explanations, real examples and step-by-step guidance that help you connect theory to action. This book shows you how to think like a marketer. Explore how companies use AI, analytics, social media and global strategies to make smart decisions. You'll also dive into short, real-world mini-cases and ethical challenges that help you apply what you're learning in class to real business situations. Whether you're preparing for a career in marketing or just want to understand how marketing drives business success, this book gives you the tools to succeed in your course and beyond.\u003c\/p\u003e","brand":"Cengage Learning","offers":[{"title":"Paperback","offer_id":47887646720151,"sku":"9798214052601","price":29405.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798214052601.webp?v=1781160512","url":"https:\/\/atlanticbooks.com\/products\/marketing-management-9798214052601","provider":"Atlantic Books","version":"1.0","type":"link"}