{"product_id":"marketing-management-a-customer-centric-approach-9781529624250","title":"Marketing Management: A Customer-Centric Approach","description":"\u003cp\u003e • Author(s): Fred Selnes\u003cbr\u003e • Publisher: Sage Publications Ltd\u003cbr\u003e • Publisher Imprint: Sage Publications Ltd\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.\u003c\/p\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Hardcover","offer_id":45457168269463,"sku":"9781529624250","price":11620.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781529624250.webp?v=1769292881","url":"https:\/\/atlanticbooks.com\/products\/marketing-management-a-customer-centric-approach-9781529624250","provider":"Atlantic Books","version":"1.0","type":"link"}