{"product_id":"marketing-management-for-non-marketing-managers-improving-returns-on-marketing-investments-9781937352677","title":"Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments","description":"\u003cp\u003e • Author(s): Heather Fitzpatrick\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: John Wiley\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAlthough marketing-related expenses are a significant portion of most organizations' budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment.\u003c\/p\u003e \u003cp\u003eThis engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You'll learn: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy market leaders achieve significantly greater returns on their marketing than others within their market.\u003c\/li\u003e \u003cli\u003eThe 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls.\u003c\/li\u003e \u003cli\u003eHow to evaluate your marketing investment's likely ROI \u003ci\u003ebefore\u003c\/i\u003e you invest the money.\u003c\/li\u003e \u003cli\u003eWhen and how to assess the financial returns of your marketing efforts.\u003c\/li\u003e \u003cli\u003eHow well your own organization is performing in the management of its marketing investments.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe book includes: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCase studies from companies of various sizes and in a cross-section of industries, including not-for-profits\u003c\/li\u003e \u003cli\u003e4 tests to use prior to the approval of a marketing budget\u003c\/li\u003e \u003cli\u003eA marketing performance evaluation tool to assess and improve your organization's marketing management\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45091580182679,"sku":"9781937352677","price":2723.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781937352677.webp?v=1769204695","url":"https:\/\/atlanticbooks.com\/products\/marketing-management-for-non-marketing-managers-improving-returns-on-marketing-investments-9781937352677","provider":"Atlantic Books","version":"1.0","type":"link"}