{"product_id":"marketing-measurement-and-analytics-an-introduction-9781501523144","title":"Marketing Measurement and Analytics: An Introduction","description":"\u003cp\u003e • Author(s): Greg Kihlstrom\u003cbr\u003e • Publisher: Mercury Learning and Information\u003cbr\u003e • Publisher Imprint: Mercury Learning and Information\u003cbr\u003e • BISAC: Marketing - Telemarketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. FEATURES- Integrates cutting-edge AI technologies into your measurement processes- Uses a recurring case study to demonstrate real-world applications of measurement concepts- Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization\u003c\/p\u003e","brand":"Mercury Learning and Information","offers":[{"title":"Paperback","offer_id":45411224944791,"sku":"9781501523144","price":2266.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781501523144.webp?v=1768583450","url":"https:\/\/atlanticbooks.com\/products\/marketing-measurement-and-analytics-an-introduction-9781501523144","provider":"Atlantic Books","version":"1.0","type":"link"}